Updated: Jan 5, 2019
Engage: respond and build rapport
There's no easier way to build rapport than to by responding to questions and interacting through comments and messages! If you have a mailing list send regular emails, check in with your peeps and say hi!
How can you do this?
Take an interest in what your audience have to say, like I always say, they could possibly be potential customers or people you will work with in the future, collaborate with and possible build friendships with (that's my favourite one)! Social media, it's about being SOCIAL and a lot of people tend to forget this, it's easy to shy away from it but it always becomes fun! It's like meeting new people every other day.
Large or small following, this is important at any point. Build rapport, engage, be genuine, be social and enjoy it too.